Apple’s WWDC took place last week, and whilst the keynote speech that kicks the event off was interesting for its new developments introduced, it wasn’t my favourite part of the week. Apple have done a great job upping their game in terms of providing coverage of the conference for those who can’t make the trip. They stream all the sessions live, and record them all for later watching on demand.

I haven’t really used iTunes for its intended purpose in a long time. It’s very handy for adding id3 tags to things and it’s a nice way of perusing the store for all its many digital wonders, but in terms of syncing devices and storing my stuff, the iCloud has been far more useful. One of the problems with this strategy, however, is that it meant I couldn’t get my hands on any audiobooks that I’d bought from the iTunes store.

Apple have increasingly upped the comedy in their ads, as well as bringing more and more celebrities on board to cameo. Their latest effort also raises the amount of cuteness and awesome to almost unacceptable levels. Potentially, the best ad ever.

I so wanted Newsstand to be the answer. The concept is perfect: digital copies of magazines delivered to my device without me having to a) leave the house/rely on the postal service or b) find space for physical paper. Unfortunately, it’s just not that simple. I started my digital magazine explorations with Zinio, and then moved on to Newsstand when Apple kicked off their version of digital newspaper and magazines. Both do very similar things, allowing you to subscribe to a magazine, or download individual editions, read them on your device and then continue to access them later.

I don’t know if you noticed, but this week, Apple announced a new product - their take on the wearable tech phenomenon. Initially, I wasn’t that interested in the watch. That’s partly because the stream of Tim Cook’s keynote address was so bad that I gave up following halfway through and missed all the announcements. It’s also because I wasn’t too keen on the big, square, bulky look. Having investigated subsequently, I really want one.

The Verge posted a hands on video of the new CarPlay interface from Apple - Siri in your car, basically. It looks good. Well, no, it looks rubbish. But compared to what my current car does (which is nothing) and what other cars look like (which is awful), it’s not a bad step up. The crucial thing about this new wave of in-car tech is that they are apps, they are upgradable, and so you don’t end up with a car with a CD player in it long after you ditched all those little round discs.

Apple are celebrating thirty years of putting technology at people’s fingertips, and they’ve come out with a beautifully creative video showing off their gadgets in glorious surroundings or being put to fantastic use. Thankfully, they’ve toned down the emotion and the smug for this video, and what comes across is just how useful mobile technology can be and what a difference it is making, and will make, to the world.

Last year, the iTunes Festival was the awesome tail-end of what had been a fantastic year of sport and general greatness. Mr C watched every single available minute of it, and found a whole host of new acts to like. I even liked some of it, and wrote about my findings. This year, we were excited for the month of September music, although a little disappointed in the line-up when it was announced.

One of the appeals of writing books exclusively in a digital format is that if you need to update your book, it should be simple. Whether it be for a mistake, or additional information, or simply a bigger and better second edition, ebooks are perfect for updating. Rather than printing a huge batch of paperback or hard copy books then realising you’ve made an error, it should be easy to fix and avoid that heart-sinking moment of discovery.

The iTunes Festival is currently in full swing - 30 days of live music, held at the Camden Roundhouse in London and streamed across the globe via iTunes and its many apps. There’s a variety of acts available, with warm up artists appearing before more established names, and the diversity is amazing. So far we’ve already heard from the pop name that is Olly Murs, through the more acoustic Ed Sheeran to the dub stepping Plan B.