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A Finch in time

Published January 3, 2026

A marketing illustration for the Finch self-care app, featuring three cute cartoon birds facing forward and looking at the viewer

This is the time of year when people are making resolutions and trying to revolutionise their lives - myself included - but that can be overwhelming and easily ditched once January really kicks in. One habit that could be useful is to use Finch, a self-care app that has an adorable and gamified approach to keeping you on track.

At heart, the app is a wellness manager, trying to help you build healthy habits, even if you’re starting from rock bottom. It’s the kind of app that congratulates you for completing even the smallest of tasks, and breaks things down into manageable chunks. When I was testing it out, the daily tasks included brushing your teeth, drinking a certain amount of water and taking a break to stretch. I didn’t really need those reminders at the time, but if you’re struggling, I can see that it would be really helpful.

You can set your own goals as well, of course, or pick what you’re aiming to achieve and allow the app to guide you. The goals evolve as you keep the habits up - my water tracking goal started with three glasses and increased once I had achieved that for several days in a row. This is all hanging on a very user-friendly design, and most importantly, a super cute virtual pet friend who accompanies you all the way.

There’s a paid subscription that gives you more customisation and options, but the free version gives you access to everything you need to get started - and that’s not always true of an app with premium features. The app has badges and various unlockable items, the bird goes off on adventures and learns and grows as you go along. There’s quite a lot to it for something that at the same time manages to be approachable and supportive.

It may be that you find it too simple, too cutesy to really get stuck into, but I think if you’re starting from scratch, or find other habit trackers too clinical or lacking in giving you motivation, then Finch could really help you along the way.

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