I’m completely fascinated by the furore surrounding the new production of Evita in the West End. The choice by producers to take the iconic Don’t Cry For Me Argentina song out to the balcony is causing all sorts of angst. Star Rachel Zegler heads out to the balcony and belts out the song to passers-by, with the ticket-buying audience inside settling for a live stream of the big moment.

Hardly surprising that the people inside are a bit miffed at this, having paid a significant sum only to have a key moment of the show completed remotely. For those outside on the street - and they are starting to gather in their hordes, waiting for hours to see the spectacle - it’s a real treat. There’s no real consensus on this one.

I don’t really know what to think of it either. As a piece of marketing, it’s genius, it’s gaining headlines (the Guardian has written three distinct pieces about it, and counting!). If you think about it, the idea of giving things away to the wider people is very fitting with the concepts covered in Evita. But I have huge sympathy with the audiences, West End tickets aren’t cheap and this might not be exactly what you’re looking for.

The show is only scheduled to run until September, so at the moment this could just be considered a stunt. Presumably if it gets extended, there’ll be some rejigging - I can’t imagine a superstar out there singing in the snow, but you never know. It could be the kind of thing that happens once a week and is signalled in advance when you buy the tickets. It could be that it’s a short-term concept and everything will be taken back indoors going forward. And, of course, it could be that the show doesn’t get extended and this all becomes one of those anecdotes in the long history of musical theatre.

In the meantime, if you are outside in the street waiting for the big moment, I don’t blame you. It’s a belter of a song.