Unremarkable but brilliant
Published January 1, 2026
Last month, Apple released an excellent ad that showcased the accessibility features that can give more people the opportunity to experience college and student life (specifically in America, but obviously everywhere). I was going to blog about this at the time, but had forgotten until it was mentioned on The Last Leg of the Year on New Year’s Eve.
As host Adam Mills said:
Yes, it was self-serving, yes they were bigging themselves up, and yes they timed it for International Day of People with Disabilities. But by crikey, they made a powerful message.
“I’m only remarkable because everybody is.”