It’s not every day you open up the app store on your phone to discover that Dwayne ‘The Rock’ Johnson has released an alarm clock app to help you wake up and set your goals. Turns out that was a really good day.
The Rock Clock does exactly what it says on the tin, it’s an alarm clock which pushes you to reach a specific goal (ie. wake up early, or write that screenplay), and the alarm sounds feature the Rock’s beautiful voice giving encouragement.
My particular favourite is to hear the dulcet tones of everyone’s favourite muscle guy saying: “Beep, beep, beep… I could do this all day.”
I hadn’t realised that this clock was part of a bigger project by the Rock called, cleverly, Project Rock.
We all have hopes, goals, dreams and aspirations, and I’ve officially made it my project to help as many of you get after your goals as possible. Let’s get after it and chase greatness… together.
Johnson aims to help with four projects, two of which have been revealed and two which are still to come. The clock app is the second of the projects, the first appears to be a handy rucksack style bag with pockets galore. I don’t really have a use for the bag, but I’d be keen to own one if only for the inspirational boost it should give. Unfortunately, it’s sold out, which is probably good for my bank balance.
Instead, I’ll stick to the clock. I’ll be honest and say I haven’t been brave enough to use it for actually waking up in a morning - the Rock is kinda scary - but if there’s a mid-day alarm required, I’m ready to have the Rock tell me to “get after it.”