Eidos are taking a leaf out of Radiohead’s book, and charging only a processing fee for their new game. Users are requested to pay what they think the game is worth. The Championship Manager 2010 game is available until September 10th, when the full game hits the shops and the price rises to £29.99.

There’s a rather snazzy video of the press conference, and Eidos say:

We’re keen to see as many people as possible playing Championship Manager, and think this is a great way to get people playing. There is a small transaction fee to cover costs encountered in delivering you the game and a 1p minimum charge, but the cost for the full version of Championship Manager 2010 is yours to choose…

It’s good they’re seeing at as a chance to get people playing, almost using at as a loss leader for now. The statistics say that two thirds of people who downloaded Radiohead’s album chose to pay nothing, so this pay what you want scheme can only be used for marketing purposes.