When money met sellout
Published February 23, 2025
Okay, I’ve sat with this for two weeks and I can’t take it any more. I, like many people, trawl through the Superbowl adverts looking at who has sold out this year, and I was astounded to see Meg Ryan and Billy Crystal resurrecting their When Harry Met Sally characters to sell mayonnaise.
It’s awful.
I wouldn’t have minded if it had just been that once, but I’ve seen it whilst watching other programmes, when they cut to adverts it pops up. Eugh.
I actually use Hellmann’s mayonnaise and now I’m tempted to switch away from the brand because of this. Great work marketing team!