The story of Lego

Published October 11, 2012

To celebrate their 80th anniversary this year, Lego created a 15 minute animation recounting the history of the company. I missed this when it first came out in August, and have just got round to watching it now. You have to keep in mind that it’s one massive sales pitch, and the voiceover can get a bit patronising at times, but even so, there’s a lot in here that I had absolutely no idea about.

I’m so impressed by the inspiration of the original founder, and the tenacity of the family in general. To keep overcoming all the difficult times to come up with a toy that has so much nostalgia for older generations, and so much joy for younger ones… it’s just incredible!

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