Thinking outside the box... because you just can't get in

Published July 17, 2012

It’s an acquired taste, for sure, but I do so love this video that’s been doing the rounds this week. A compilation of heaps of unboxing videos, with the hosts desperately trying to get their hands on the Nexus 7 tablet. Stick through the introductions, the good stuff comes later.

How is it possible that Google or Asus or anyone didn’t try and open this box? Where’s the box-opening focus group that should have had a look before it went into production? The packaging looks nice enough, but you know they’re trying too hard if it’s impossible to get in. At least it doesn’t look dangerous though, not like Belkin products. The last time I tried to open one of those, the process required some scissors, a knife, an extra pair of hands, and almost a trip to A&E.

Packaging, people. Simple AND effective, not either or.

Also, how many flipping unboxing videos/podcasts are out there?

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