Tips for newspapers

Published August 17, 2009

Mashable posted an article a couple of days ago, with a rundown of 12 Things Newspapers Should Do to Survive. The majority of the pointers seem to reiterate the notion of not trying to fight the web, to embrace it, and to go niche to protect your brand in print.

This makes perfect sense, because the best way to keep newspapers and magazines going is to ensure they provide something that the internet cannot. Glossy pictures and feature articles work better on paper, whilst up to date news doesn’t fit the print model any more.

One important tip in the Mashable list is directed solely at AP, and simply says “Charging for quotes is not the answer.” The AP are a law unto themselves though, so I can’t imagine they will listen.

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