The new Windows 8 logo - it's a window into their creativity

Published February 17, 2012

The new Windows 8 logo was revealed today. I love Windows, I truly do, but it is an eyesore to say the least.

I like that it’s a window instead of a flag. That’s a good thing. Previous iterations of the logo have not necessarily made sense. If my window was wibbling about the way those logos did then I’d be seriously concerned.

However, the single colour is a radical change, and not particularly one for the better. Going mono-colour can be a good thing, but you have to choose your shade carefully and I’m not sure this blue monstrosity shows many hours of thought. Equally, the window, which is showing some fabulous perspective, also totally isn’t.

The cross that symbalises the frame has no perspective on it at all. Is that a conscious decision or did someone in the design department get a bit lazy? That’s the kind of rookie mistake I would make. Granted, I didn’t notice until it was pointed out to me, but now I can see it, it does throw the whole thing out of proportion and it just looks weird.

If we’re going into serious detail, in the text, the dot of the ‘i’ looks far too close to the W, and above it, which is striking. What font has super-high dots in it?

One final thought, I know that people need to ruthlessly chase their copyright and trademark and suchlike in case of losing it, but is it really necessary to put not one, but two sub and super-script items in the logo itself? Argh!

In conversation with Mr C, his main concern is the fact that creating a logo specifically for Windows 8 puts a very limited shelf life on a design. “Why can’t they just design a logo for Windows?” he says. I do bring up the fact that Apple have a lion, and a leopard to demonstrate their new versions, but I don’t know if they count as logos. “The 8 just means it’s only going to last this long,” Mr C says.

“Until they change it to a 9,” we both say together.

The idea of this logo seeing us through two future versions of the OS is a rather depressing one.

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