Nike's FuelBand cutbacks - are fitness bands over already?
Published April 19, 2014

CNET published an exclusive story about Nike’s plans to shut down their FuelBand hardware section, including layoffs and a focus on software instead. This was rebuffed, sort of, by a spokesperson, although their quote was more about continued support of the existing bands, rather than expanding the line. We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future.