This is a great entry in the Merky Books How To strand, very practical with a lot of good insight and tips into what a brand is, what different elements can be focused on, and how you should go about building the brand you want. Good stuff. However, I did find it quite difficult to read because having two authors meant they were both talking about themselves and/or each other in the third person, which made for a really weird dynamic. Good content but an odd style for me.