Apple Currys favour

This weekend, Mr C and I ventured into the outside world, and not only did we escape from the office but we also decided to go to shops. Actual brick and mortar retail establishments. This was never a big pastime for us, and particularly not now the internets is so useful.

However, a day away from the screens called, and we headed to Currys.

(As an aside, did I ever tell you about the time I went to PC World – ugh – looking for a particular piece of Mac equipment. I wouldn’t normally, you understand, but it was a late night, last ditch effort. The man shrugged. I went next door to Currys, owned by the same people, and the man said they had sold out but pointed me to the nearest Mac place (which was shut but he wasn’t to know I was in a rush) and gave me a card for out-of-hours supplier type people. Amazing the difference. PC World. Ugh.)

The last time Mr C was in Currys, a good few years ago now, there was a single aisle of Apple stuff. Not even an entire aisle, just a little section at the end of the crappy PC software headed up Mac.

Now, the moment we stepped inside the door, we were confronted with two full-length rows of Apple style wooden tabletops, with beautiful displays of Macs, iPods, iPads and screens. Lots of software was hidden underneath, and as we perused the selection for about five or six minutes, we were asked if we needed help by no less than three people.

Contrast that with further down the shop, when we were browsing the TVs (what we actually went in for) or the fridges (which we didn’t go in for but massively enjoyed anyway) and there wasn’t a shop assistant in sight.

Incredible what a difference the last few years have made. Incredible how Apple have made themselves the go-to consumer product. Incredible how annoying “can I help you” staff are. The margins must be just that important to them.

9 thoughts on “Apple Currys favour

  1. they even had thunderbolt macbooks.

    5 years ago curry’s held mac stocks over 12months after items had been replaced.

  2. I used to be that guy in a shop just like Curry’s.

    The one thing we were told not to do was to walk up to someone and say “Can I help you?” – It’s a massive turn off.

    We were told to greet the customers and look like we could be approached. After all, if they do need help, customers tended to ask 😉

  3. My suggestion would be to go to the iPads and start searching for Curry’s TVs. When the assistant approaches you, you can then say, “Yes, I need help buying a new TV” 🙂

  4. why would one go to “The PC World” to buy a Mac though ?!? the clue is in the name! …

    … I think most sensible people would go to a macstore…

  5. It wasn’t a Mac. I would never do that. It was urgent and all Apple related shops were closed. In the end I had to wait, but I thought it wouldn’t hurt to take a look. Turns out it did!

  6. PC World has an Apple area too, actually the Exeter one has two at exact opposite ends of the store, one for the computer and iPad, and the other for the iPod. They sell TVs oddly enough.

    Comet is a good place for TVs and fridges although that may be because my nearest is a bit bigger than the Currys a couple of doors away. Comet’s TV staff hassle you quite a bit too (again their kitchen people didn’t seem to exist). Mind you when I bought a freezer it came from Currys, there was hardly anything to choose between the two places.

    It makes sense because there are a heck of a lot more Currys and PC Worlds than there are Apple stores.

  7. My local PCWorld and Currys have now moved into the same shop. They have around half the shop each. I think I will stand on the dividing line sometime to test Christine’s experience of their relative merits.

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