Won’t Somebody Think of the Children

I was listening to a relatively recent episode of the CNET podcast The 404 and they were talking about trends in the 90s. I love it when they reminisce because although some of their references I don’t get, thinking back to the good old days is always fun.

Buzz Lightyear I
Photo credit: Stian Andreassen

They lightly brushed past the topic of those must-have toys that scary parents would run around the shops desperate to get. You know, the Buzz Lightyears and Cabbage Patch Dolls of this world. I pondered for a while and realised that this toy hysteria doesn’t seem to happen any more. Not for kids, anyway. Let’s not talk about the iPad.

Is it just that I am too old to take much notice, or is it that kids don’t go in for high profile toys in that manner any more? What is the fashionable item that replaced the Pokemon? I never did get Pokemon, by the way. I think the Pikachu thing was too yellow.

Perhaps it is that kids are sucked into the Apple hype too and they all want iPods rather than Pogs. I don’t know. I don’t have kids, and I don’t know many kids either. It does seem a shame, though, if the era of terrifying mothers elbowing each other out the way to get the latest Beanie Baby is gone. Maybe it is the internet that killed it! Maybe the scary mums all sit at home and order online.

If that’s true, then I approve.

6 thoughts on “Won’t Somebody Think of the Children

  1. It is certainly not dead.

    My niece, who was brought up as a country girl watched almost no TV, had no computer for years. They used to play with simple toys, dress like princesses and play outside as much as possible.

    Now she has started school, she wears fashionable clothes, has been given a laptop from her school, is crazy about Hannah Montana and has two Nintendo’s!

    So maybe it’s more peer pressure than anything, but certainly going to school changed her way of thinking in that respect…

  2. Sadly, it still happens. Christmas last year, it was all about Go-go Hamsters – come December, you couldn’t buy one anywhere in the country for love or money, people were re-selling them on Amazon and Ebay for silly money, and Argos were limiting them to one per person, and posting updates on the website for when and when stock was expected!

  3. Sadly, it still happens. Christmas last year, it was all about Go-go Hamsters

    Ah-ha! I have not heard of this Go-Go Hamster, but now I have googled it, I want one! 🙂

  4. Now she has started school, she wears fashionable clothes, has been given a laptop from her school, is crazy about Hannah Montana and has two Nintendo’s!

    Mm, I mean, I know consumerism is alive and well in the kids, you just have to look at Twilight and Harry Potter and as you say, Ms Montana/Cyrus.

    I was thinking more specifically about toys, and that one thing that everyone HAS to have.

  5. We’re getting more diversification in tastes, so most kids still want a “must-have” toy – it’s just that there are now several such toys and it’s easier for toy manufacturers to correctly estimate demand. However, the Go-go Hamsters prove that the phenomenon still exists to some degree.

    Also, there are also crossover items that have the same effect. The Wii gets bonus points for being such an item for 2 Christmases in succession…

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