I Didn’t Even Know There Were Mascots!

We all know that when it comes to design, the 2012 Olympics seems to be a big ball of fail.

Eh-hem.

We’ve had a while to get used to that pink and green disaster, though. The latest addition to the 2012 branding line-up was the mascots. Firstly, I didn’t know there were Olympic mascots anyway. Is this just a host country thing? Why do we need mascots? Secondly, they’re quite scary.

Why do they only have one eye? And why do they have taxi lights on their heads? Can we climb on their backs and get a ride to somewhere in London? Did they take The Knowledge?

Even their names: Wenlock and Mandeville. Quite odd. I stumbled across this video which attempts to introduce us to them properly.

I have to admit that the video makes me like them a tiny bit more. Seeing them attempt to do the sports they are mascotting(?) for is quite amusing. But they come from steel, and they disappear off onto a rainbow, abandoning the children that took them in and looked after them. Seems a bit unfair to me.

2 thoughts on “I Didn’t Even Know There Were Mascots!

  1. I remember seeing the logo and taking about 10 minutes literally to realise it said 2012. I thought the 0 was a distorted Australia.

    Wenlock and Mandeville? How did they arrive at those names? There must be better names they could have used. The Mascots themselves look like they are from a Japanese comic or game show. There is nothing about them that says London or England or Britain.

    I just can’t wait to see the effect of London traffic on the Olympics.

  2. I think Mandeville derives from “Stoke Mandeville”, where the first Paralympics was held – but I haven’t a clue why the other mascot is called Wenlock. Or why drops of steel are used as the mascots. Or why they are vaguely reminiscent of the friendly aliens in Commander Keen (an early-90s computer game).

    The “distorted Australia” effect is possibly deliberate, but it doesn’t make the logo any less ugly. Maybe the organisers should have taken some tips from the Special Olympics, which manage to do reasonable logos and mascots for a tiny fraction of what this lot likely cost the London organisers.

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