The future of publishing

Dorling Kindersley have released one of their internal videos that was created for a sales conference within the group. Apparently it was such a hit that they wanted to release it externally and give it a wider audience.

It’s good, although you have to have some patience to make it worthwhile.

We found this via the OUseful.Info blog and there are some interesting thoughts over there on how it is not an original idea but a fascinating storytelling device.

From an MFC point of view, the video gives us an insight into how a big publisher sees the industry at the moment. They realise that consumers don’t all care about Lady Gaga which is good. However, there isn’t much about innovation in there – merely reassurance that the publishing industry isn’t dead. Honest.