From Twitter to USA Today

Mashable has a brief article about a new advert taken out in the USA Today newspaper from chewing gum company Trident. Supposedly the tweets were discovered naturally, rather than the writers being sponsored to talk about the gum, and everybody was consulted to make sure they approved being included in the ad itself.

A bizarre concept of micro-blogging turning back into print media.

5 thoughts on “From Twitter to USA Today

  1. Wow! That’s quite something. Shows just how powerful Twitter has become this year I suppose in the fact it’s threaded its way into normal advertising.

    Blimey. An advert with hashtags in it..

  2. i like that light blue has now come to symbolise twitter.

    what’s the betting the company decide next week that red is a preferable colour and force a rebranding on everybody?

  3. Shows just how powerful Twitter has become this year I suppose in the fact it’s threaded its way into normal advertising.

    It does!

    I’m wondering if it is also good publicity for the Twitterers, or if people will look at that and think “these people are tweeting about gum??”

  4. It’s kind of like a book blurb isn’t it.

    Interestingly. The first book blurb cover reviews were all made up and untrue. And the first one was by a made up person called Belinda Blurb. And that’s why they are called Blurbs.

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