BBC Introducing new music

The BBC have always been good at pushing forward new music, even as the industry changes around them. It used to be supremely hard for unsigned artists to get their music heard, but with MySpace and Podsafe music, it’s easier for word to spread.

Although this is better for artists, I imagine it might make the BBC’s life a little harder – there is such a wealth of music out there, you have to wheedle out the good stuff. I can speak from experience and tell you that trawling through podsafe music is not fun!

Still, this is a good problem to have, and much better this way than it used to be. A recent entry on the BBC Introducing blog shows us just how much they’ve been doing for unsigned artists. The Introducing site actually encourages musicians to upload their own songs, with the best being played on some of the late night radio shows, with some even being invited to appear at festivals. What a leg-up!

One of the more important snippets of that blog post comes right at the end:

Starting this week, a selection of unsigned artists chosen by BBC Introducing will be played by daytime Radio 1 DJs like Greg James, Edith Bowman, Jo Whiley and Nihal. This is a big deal for the artists chosen, since their music will be reaching a potentially enormous national audience.

It’s no secret the influence Radio 1 can have on buyers, from simply hearing a song you might not have heard, to DJs campaigning for unusual tracks to reach the charts (I’m thinking John Barrowman right now, and looking at you Chris Moyles). Impressive stuff from the Beeb, and exciting for future artists.

2 thoughts on “BBC Introducing new music

  1. This is kinda conflicting I feel. BBC radio in it;s many guises does an excellent job and it’s obviously the main place within British shores to get your music played across to a mainstream audience if they give you the opportunity. I think the Introducing show you mention is a fantastic example of the good work the BBC do concerning broadcasting new music to a new audience who may have not heard it before.

    However, the BBC need to stop being so inconsistent with what they do at times. There’s a great deal of attemtion being placed upon new music on their stations yet countless times I’ve listened in whetehr it be at work or just casually, and heard the same songs constantly. Where is the variety in life where you have the mainstream radio station such as Radio 1 almost contradiciting BBC Radio’s desire to get new, unsigned music into the masses? it kind of annoys me I suppose because I always welcome new music, and I absolutely love my music as you know, yet I tend to hear stuff such as Kings of Leon or Beyonce constantly rammed down my throat to an extremely negative effect.

    I’m unsure if you have noticed but the BBC also have new radio-based idents on television advertsiing the power of radio and their big name DJs such as Zane Lowe and Jo Whiley, as is stated in your post. It’s quite an achievement for radio to still be so consistently powerful through in an internet-based world and I’m pleased the BBC continue to support it even if it annoys me at times. A quick bit of poking at the advert idents I mention too; it was originally set to be a 2 minute advert with Muse involved and the adverts involve over the top explosions, effects, images, allsorts. everything was filmed, sorted, paid for (from taxpayers money, of course)… then the advertising campaign was simply trashed because of fears ‘it looked too expensive for radio’. The idents are now back but in 10 second skits between different DJs and with all the extragavance taken out. What a waste of our money and what a waste of potential eye grabbing material for radio!

  2. Where is the variety in life where you have the mainstream radio station such as Radio 1 almost contradiciting BBC Radio’s desire to get new, unsigned music into the masses?

    That is a brilliant question and one I hadn’t thought of. I suppose at the moment, especially when money is tight, they really need to cater to the masses. At least they are doing something, because I guess they could quite easily not.

    What a waste of our money and what a waste of potential eye grabbing material for radio!

    Too true.

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