I was recently perusing the Podcasting News site and found an article with some new media tips from Trent Reznor. Now, I am only vaguely aware of Mr Reznor, not being a Nine Inch Nails fan, myself.
However, it was the tips themselves that fascinated me. And by fascinated, I mean baffled. It starts off well.
- Have your MySpace page, but get a site outside MySpace – it’s dying and reads as cheap / generic.
- Remove all Flash from your website.
- Remove all stupid intros and load-times.
This is good. No one likes to navigate a site that is trying to be too cool. Next.
- MAKE IT SIMPLE TO NAVIGATE AND EASY TO FIND AND HEAR MUSIC (but don’t autoplay).
Apparently this one deserves caps, but I would like to see how Mr Reznor can make audio files easy to find and play without the use of any Flash whatsoever.
Still, let’s continue. There are a few useful tips regarding updating your site frequently, and providing things to keep people coming back for more. Good stuff. However, after ten tips, I think he started to run out of ideas.
- Make interesting things.
- Get a Twitter account.
- Be interesting.
- Be real.
Be interesting? Be real?? Is that even slightly helpful?
That’s like going to a doctor and asking them what to do about your broken arm and the doctor saying: “Fix it.”
It’s like me saying, I’ve been podcasting for a good few years now, want my advice? Try talking out loud.
So, in the spirit of Trent Reznor, here are my top five new media tips:
- Be cool
- Be good
- Be nice
- Be tasteful
- Be awesome