They were already complaining

Browsing through the iTunes TV Programmes store yesterday, I came across this little gem:

That’s one single TV episode, that lasts for an hour and is £2.99. Is this the first time that iTunes have given in to the variable pricing pressure? I haven’t seen it before.

When NBC said they’d be returning to iTunes, we all assumed they’d had to give in and admit that Apple’s platform is a great sales outlet for their shows. However, if the picture is to be believed, then Apple have more likely agreed to NBC’s pricing demands.

I’ve never really understood why you can get a two hour omnibus of Hollyoaks for £1.89, the same price as a 14 minute episode of Shaun the Sheep. However, most of the reviews on iTunes are complaints about the price, so making it variable doesn’t seem like it will be popular. Unless they get cheaper, of course.

By the way, I haven’t bought either Hollyoaks or Shaun the Sheep. Just saying.